Annually, everybody meets in Fall River, a small village in the south of Boston, Massachusetts, in order to raise the question: Who is the prettiest woman of the whole country? There are lots of beauty competitions but only one Ms. Senior Sweetheart contest: this pageant is the only one in the world for women aged 58 and up. Since 1978 the pageant has invited women from all over America to stay in Fall River for eleven days. Starting with dress rehearsals, noble dinners and performances the contest culminates in the ladies' ball and the coronation of the new beauty queen. The documentary accompanies three of the pageants on their way to the contest.