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The Philippines' leading early morning show
Fru_is_Insomniac27 May 2005
Magandang Umaga Bayan (MUB), is th Philippines' leading early morning magazine program produced by ABS-CBN, formerly known as Alas Singko Y Medya (ASYM) who started it all in 1996.

The program offers wide array of information starting from household, beauty, and lifestyle tips to the hottest news of the hour.

The program features exciting and educational segments such as "Sign of the Day", "Inspiring Message" and many more.

It was also been cited last October 2004 in the PMPC Star Awards for Television as "Best Morning Show".

The show also features "Kapamilya of the Day", by which the hosts will draw a caller and will be answering questions related to the show or its segments.

Bernadette Sembrano, together with Julius Babao, were cited last year as one of few TV personalities to be wholesome and child and family friendly.

The show also promotes Philippine tourism with daily features of segment hosts Winnie Cordero, together with Benjie "Chonki Benj" Felipe, travels throughout the archipelago to feature Festivities, Places and People. "Trip Ni TJ", hosted by TJ Manotoc was also the same only by which he features tourist spots through VTRs.
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