I remember watching this the year it came out and thinking how well it reflected visual trends of the day; it shares something with the high-end stock photography I was seeing at the time (back when stock photos cost a lot more). The technical aspects are impressive: the editing is spot-on, and the zoom-jumps to details, such as the Cadillac logo, are cleverly handled, and look like they must have taken hours. It's interesting that this first video is so much more polished looking than the band's later viral hits. I was also interested to find out today that the director spent his first four years in Austria and the rest of his childhood in Los Angeles, given the "midwest recreation center" aesthetic of the video. (Perhaps the director's background actually explains this.) There are also repeated references to subliminal messaging for some reason, maybe just because those blink-of-an-eye snippets match the pace of the song.
Some of the choices seem a little clunky to me now, such as showing a literal saltshaker on the word "salt," but there are just as many brilliant moments, including the brief-but-memorable visual connection between Andy Duncan's eye and a taxidermied deer head's eye.
A worthy first entry in the band's innovative video catalog, and still fun to watch today (especially since it was thoughtfully remastered for higher res screens).
Some of the choices seem a little clunky to me now, such as showing a literal saltshaker on the word "salt," but there are just as many brilliant moments, including the brief-but-memorable visual connection between Andy Duncan's eye and a taxidermied deer head's eye.
A worthy first entry in the band's innovative video catalog, and still fun to watch today (especially since it was thoughtfully remastered for higher res screens).
