When the WWE Universe begins to reject "The People's Champion" during his transition to Hollywood, The Rock embraces his newfound role as a despised antagonist, leading to one of the most entertaining runs in WWE history.
As WWE embarks on a new era, the creation of new innovative concepts such as Elimination Chamber, Money in The Bank and Taboo Tuesday invigorates WWE programming.
The early stages of WWE's developmental system in OVW, along with other unconventional experiments such as "WWE Tough Enough," usher in a new generation of Superstars headlined by Brock Lesnar, John Cena, Batista, Randy Orton and The Miz.