"Waah" survives poverty, violence and hustling on the streets of New York and sets his sights on making it in the music business; he founds Ruff Ryders and signs his first artist, DMX, known for rapping and robbing in Yonkers.
The Deans build Ruff Ryders at Powerhouse Studios in Yonkers; DMX signs with Def Jam and makes history releasing two multi-platinum albums in one year; DMX and Ruff Ryders revolutionize hip-hop with the sound of the street.
With an Interscope distribution deal, the Deans expand Ruff Ryders, signing Eve, Drag-on and The Lox; Waah launches a lifestyle brand and national motorcycle chapters; as Ruff Ryders soar, fame takes a steep toll on DMX.
Ruff Ryders and Cash Money join forces for an historic tour; the tour sells out, but a key sponsor bails, leaving the Deans to bankroll the venture; at the peak of Ruff Ryders success, Dee nearly dies in a high speed crash.
Ruff Ryders reels after Dee's crash; Waah manages talent exodus, contraction of music biz and expands lifestyle brand; he reboots the label, focuses on the next generation of rappers, bikers and giving back to the community.