After a rocky 2021 in China, Hollywood kicked off 2022 with its first revenue-share studio release of the year in Disney’s lush animated movie “Encanto.” The musical family film conjured up $3.22 million in the Middle Kingdom, according to data from the Maoyan platform.
The Colombia-set musical about the boisterous Madrigal family and their magical gifts placed sixth at the box office, behind a slew of holdover local titles.
“Encanto” grossed $43.3 million in theaters over its five-day Thanksgiving weekend stateside back in November before releasing on Disney Plus near the Christmas holiday. It has grossed $92.4 million in the U.S. and $216 million globally since, with the biggest overseas market being France. The Disney Plus platform does not operate in China.
Maoyan currently estimates “Encanto” will gross $6.68 million over the course of its full mainland run, which may feel like a drop in the bucket for the well-received yet expensive film that has...
The Colombia-set musical about the boisterous Madrigal family and their magical gifts placed sixth at the box office, behind a slew of holdover local titles.
“Encanto” grossed $43.3 million in theaters over its five-day Thanksgiving weekend stateside back in November before releasing on Disney Plus near the Christmas holiday. It has grossed $92.4 million in the U.S. and $216 million globally since, with the biggest overseas market being France. The Disney Plus platform does not operate in China.
Maoyan currently estimates “Encanto” will gross $6.68 million over the course of its full mainland run, which may feel like a drop in the bucket for the well-received yet expensive film that has...
- 1/9/2022
- by Rebecca Davis
- Variety Film + TV
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