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The new movie "Air," which debuted on April 5, tells the story of how Nike landed Michael Jordan as the face of its basketball division and created the first Air Jordan sneakers. The shoes - and the resulting line of products and fashion craze - changed the world of sports, fashion, and pop culture as we knew it. The movie, directed by Ben Affleck, stars Matt Damon as Sonny Vaccaro, the Nike employee and later athlete's rights advocate who brokered the deal; Viola Davis as Jordan's mom, Deloris, who fought for her son; and Affleck himself as Nike founder Phil Knight.
Though "Air" focuses on the Air Jordan saga, other parts of the Nike origin story play a role in the film, too. During one scene, Knight tells Vaccaro that he originally didn't like the iconic Nike Swoosh and in another, the workers joke about how much they don't like...
Though "Air" focuses on the Air Jordan saga, other parts of the Nike origin story play a role in the film, too. During one scene, Knight tells Vaccaro that he originally didn't like the iconic Nike Swoosh and in another, the workers joke about how much they don't like...
- 4/5/2023
- by Victoria Edel
- Popsugar.com
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Although the Nike company started as a small Japanese shoe reseller in Oregon, it has now grown into a mainstream athletic and sports brand that is known all over the world. Through Nike’s brand identity, it is quickly outshining its competitors and creating a loyal following of satisfied customers. During Nike’s first year, 1964, the company grossed $8,000 in overall sales, whereas, in 2020, the brand’s revenue reached heights of $37.4 billion Usd. Where did Nike get its start to become the national sensation it is today, and how will it proceed as the athletic market continues to shift toward the luxury industry? Things to do: Subscribe to The Hollywood Insider’s YouTube Channel, by clicking here. Limited Time Offer – Free Subscription to The Hollywood Insider Click here to read more on The Hollywood Insider’s vision, values and mission statement here – Media has the responsibility to better our world – The...
- 3/1/2023
- by Finley Clough
- Hollywood Insider - Substance & Meaningful Entertainment
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