Legendary Entertainment has appointed Sirena Liu CEO of Legendary East, the company’s China-based operation. Legendary East focuses on the local marketing and promotion of Legendary’s global franchise film and TV projects, as well as the licensing and merchandising of related products. Liu will report to Legendary CEO Joshua Grode.
Liu joins Legendary from Twentieth Century Fox where she spearheaded the studio’s China strategy. The executive oversaw such releases as The Martian, X-Men Apocalypse, Ice Age 5, War For The Planet Of The Apes and Alita: Battle Angel. Her teams were also responsible for the successful import of eight R-rated films, a rarity for studio pictures, including Logan, Three Billboards Outside Ebbing Missouri and The Shape Of Water.
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Based in Beijing,...
Liu joins Legendary from Twentieth Century Fox where she spearheaded the studio’s China strategy. The executive oversaw such releases as The Martian, X-Men Apocalypse, Ice Age 5, War For The Planet Of The Apes and Alita: Battle Angel. Her teams were also responsible for the successful import of eight R-rated films, a rarity for studio pictures, including Logan, Three Billboards Outside Ebbing Missouri and The Shape Of Water.
More from DeadlineChina's Wanda Calls AMC Bankruptcy Speculation "Pure Rumors"Final Blow For 2020 Cannes? France President Bans Festivals Until Mid-JulyChina's Alibaba Pictures Issues Profit Warning With Potential $156M+ Loss Amid Coronavirus
Based in Beijing,...
- 4/16/2020
- by Nancy Tartaglione
- Deadline Film + TV
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