Cheers: Now Pitching, Sam Malone (1983)
Season 1, Episode 13
8/10
An oddly vulnerable Sam
19 January 2024
This is yet another S&D episode, but with a bit of a twist. The catalyst is Lana, the sophisticated "Dragon Lady" agent who books Sam for a beer commercial. It's soon clear that she is interested in Sam not just as a client but as a sex object.

What's odd is Diane's reaction. While she's obviously jealous of Lana, she seems to be be genuinely concerned for Sam's feelings. Also, Sam is showing a bit of growth. He knows he's being used by Lana, and while he goes along with it he's starting to feel not so great about the arrangement. (It seems weird now that Barbara Babcock, who was 45 at the time, was seen as "old" back then!)

There's a lot of funny bits here, especially Coach's technique to get Sam to wake up and smell the coffee. This is also the episode with the famous "Yelnik McWawa" joke. It has nothing to do with the rest of the story, but it's funny.

(One more thing: the joke in the beer commercial - Sam substituting for another "pitcher" - is pretty good.)
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