Crocodile Dundee (Source: Screen Australia).
The screen industry contributes around $3 billion to the economy annually and creates over 25,000 full time equivalent jobs, according to a new report commissioned by Screen Australia.
Launching the report at the Screen Forever conference on Tuesday, Minister for the Arts Mitch Fifield described it as the first full measure of the economic and cultural value of the screen sector..
"But it has struck me that the value of our screen stories can be viewed from a different angle, and that is: what if we didn't have them," he said.
"Would Anzac Day have revived and would our diggers be as well understood without the force of Peter Weir's Gallipoli? How would we view our shared past, present and future without the perspectives brought to us by First Australians, That Sugar Film or Howard On Menzies? How would our children view the world without the...
The screen industry contributes around $3 billion to the economy annually and creates over 25,000 full time equivalent jobs, according to a new report commissioned by Screen Australia.
Launching the report at the Screen Forever conference on Tuesday, Minister for the Arts Mitch Fifield described it as the first full measure of the economic and cultural value of the screen sector..
"But it has struck me that the value of our screen stories can be viewed from a different angle, and that is: what if we didn't have them," he said.
"Would Anzac Day have revived and would our diggers be as well understood without the force of Peter Weir's Gallipoli? How would we view our shared past, present and future without the perspectives brought to us by First Australians, That Sugar Film or Howard On Menzies? How would our children view the world without the...
- 11/16/2016
- by Jackie Keast
- IF.com.au
Rowan Woods. Aftrs has appointed new heads of directing, documentary, cinematography and visual effects.
Head of directing is Rowan Woods, head of documentary Rachel Landers, head of cinematography Kim Batterham and head of visual effects Susan Danta.
.I am thrilled to confirm these new members of our team across the Discipline areas. Rowan, Rachel, Kim and Susan each have impressive careers as filmmakers as well as in teaching and I know our students across the curriculum will benefit from their incredible expertise and experience,. said Aftrs CEO Neil Peplow.
Woods, an Aftrs graduate, has a list of directorial credits that include The Kettering Incident, Nowhere Boys 3, The Straits, Little Fish and The Boys
Landers has been a lecturer at Aftrs since 2009; most recently she has been the subject leader for Non Fiction, developing and running the BA (Screen) and teaching the Master of Screen Arts.. A filmmaker and historian, Landers...
Head of directing is Rowan Woods, head of documentary Rachel Landers, head of cinematography Kim Batterham and head of visual effects Susan Danta.
.I am thrilled to confirm these new members of our team across the Discipline areas. Rowan, Rachel, Kim and Susan each have impressive careers as filmmakers as well as in teaching and I know our students across the curriculum will benefit from their incredible expertise and experience,. said Aftrs CEO Neil Peplow.
Woods, an Aftrs graduate, has a list of directorial credits that include The Kettering Incident, Nowhere Boys 3, The Straits, Little Fish and The Boys
Landers has been a lecturer at Aftrs since 2009; most recently she has been the subject leader for Non Fiction, developing and running the BA (Screen) and teaching the Master of Screen Arts.. A filmmaker and historian, Landers...
- 10/19/2016
- by Staff Writer
- IF.com.au
Deep Water.—.The Real Story..
Alongside its drama series of the same name, Sbs will air feature documentary Deep Water — The Real Story in mid-October.
The film, directed by Amanda Blue (Prescott: The Class System and Me, Young Black Farmers, After The Wave) examines a spate of gay-hate crimes that occurred around Sydney.s coastline in the 80s and 90s. Gang assaults were carried out on cliffs around the city, and mysterious deaths officially recorded as .suicide., .disappearance. and .misadventure..
The documentary examines individual stories through first person interviews and detailed re-enactments in an attempt to piece together the facts of these unsolved cases.
Sbs has angled Deep Water as its first .cross-genre, cross-platform event., with the drama series and documentary also complemented by an online interactive hub that looks at each of the 30 unresolved deaths. –... Read about If.s visit to the set of Deep Water.(the show). Deep...
Alongside its drama series of the same name, Sbs will air feature documentary Deep Water — The Real Story in mid-October.
The film, directed by Amanda Blue (Prescott: The Class System and Me, Young Black Farmers, After The Wave) examines a spate of gay-hate crimes that occurred around Sydney.s coastline in the 80s and 90s. Gang assaults were carried out on cliffs around the city, and mysterious deaths officially recorded as .suicide., .disappearance. and .misadventure..
The documentary examines individual stories through first person interviews and detailed re-enactments in an attempt to piece together the facts of these unsolved cases.
Sbs has angled Deep Water as its first .cross-genre, cross-platform event., with the drama series and documentary also complemented by an online interactive hub that looks at each of the 30 unresolved deaths. –... Read about If.s visit to the set of Deep Water.(the show). Deep...
- 9/27/2016
- by Jackie Keast
- IF.com.au
Deep Water.—.The Real Story..
Alongside its drama series of the same name, Sbs will air feature documentary Deep Water — The Real Story in mid-October.
The film, directed by Amanda Blue (Prescott: The Class System and Me, Young Black Farmers, After The Wave) examines a spate of gay-hate crimes that occurred around Sydney.s coastline in the 80s and 90s. Gang assaults were carried out on cliffs around the city, and mysterious deaths officially recorded as .suicide., .disappearance. and .misadventure..
The documentary examines individual stories through first person interviews and detailed re-enactments in an attempt to piece together the facts of these unsolved cases.
Sbs has angled Deep Water as its first .cross-genre, cross-platform event., with the drama series and documentary also complemented by an online interactive hub that looks at each of the 30 unresolved deaths. –... Read about If.s visit to the set of Deep Water.(the show). Deep...
Alongside its drama series of the same name, Sbs will air feature documentary Deep Water — The Real Story in mid-October.
The film, directed by Amanda Blue (Prescott: The Class System and Me, Young Black Farmers, After The Wave) examines a spate of gay-hate crimes that occurred around Sydney.s coastline in the 80s and 90s. Gang assaults were carried out on cliffs around the city, and mysterious deaths officially recorded as .suicide., .disappearance. and .misadventure..
The documentary examines individual stories through first person interviews and detailed re-enactments in an attempt to piece together the facts of these unsolved cases.
Sbs has angled Deep Water as its first .cross-genre, cross-platform event., with the drama series and documentary also complemented by an online interactive hub that looks at each of the 30 unresolved deaths. –... Read about If.s visit to the set of Deep Water.(the show). Deep...
- 9/27/2016
- by Jackie Keast
- IF.com.au
Non-Indigenous filmmakers who are keen to tackle Indigenous stories may want to attend the next session of Ozdox, the Australian Documentary Forum.
Entitled Black is the New Orange, the August 19 session at Aftrs will feature prominent Indigenous filmmakers and two Screen Australia executives.
They will be sharing insights into the storytelling process and the issues facing Indigenous Australia at the event produced in association with the Australian Directors Guild and Aftrs.
The panel will comprise Penny Smallacombe, head of indigenous at Screen Australia; Sam Griffin, an investment manager in the documentary unit of Screen Australia; Blackfella Films. Darren Dale; and factual series producer/ director Jacob Hickey.
Smallacombe is a member of the Maramanindji people from the Northern Territory. She has a Master of Arts (documentary producing) degree from Aftrs. She worked as producer/director with the Indigenous Programs Unit in the ABC and made several series of shorts for the ABC,...
Entitled Black is the New Orange, the August 19 session at Aftrs will feature prominent Indigenous filmmakers and two Screen Australia executives.
They will be sharing insights into the storytelling process and the issues facing Indigenous Australia at the event produced in association with the Australian Directors Guild and Aftrs.
The panel will comprise Penny Smallacombe, head of indigenous at Screen Australia; Sam Griffin, an investment manager in the documentary unit of Screen Australia; Blackfella Films. Darren Dale; and factual series producer/ director Jacob Hickey.
Smallacombe is a member of the Maramanindji people from the Northern Territory. She has a Master of Arts (documentary producing) degree from Aftrs. She worked as producer/director with the Indigenous Programs Unit in the ABC and made several series of shorts for the ABC,...
- 7/28/2015
- by Don Groves
- IF.com.au
Direct from its world-premiere screening at the Cannes Film Festival, Sff and Vivid Ideas are proud to present the Australian Premiere of the highly anticipated futuristic thriller The Rover and host director David Michôd, actors Guy Pearce and Robert Pattinson and producer Liz Watts at the State Theatre on Saturday 7 June. The Rover screens as part of Sff’s Official Competition. Michôd, Pearce, Pattinson and Watts will also give a talk as part of Vivid Ideas at Town Hall on Sunday 8 June.
Actor Cate Blanchett will attend the Festival to introduce a special screening of DreamWorks Animation’s How to Train Your Dragon 2 the second chapter of the epic trilogy in which Blanchett is the voice of the character Valka. The screening is held at 2pm on Public Holiday Monday, 9 June, at Event Cinemas George Street.
UK visual artists and film directors Iain Forsyth & Jane Pollard introduce Sff’s Opening Night Film,...
Actor Cate Blanchett will attend the Festival to introduce a special screening of DreamWorks Animation’s How to Train Your Dragon 2 the second chapter of the epic trilogy in which Blanchett is the voice of the character Valka. The screening is held at 2pm on Public Holiday Monday, 9 June, at Event Cinemas George Street.
UK visual artists and film directors Iain Forsyth & Jane Pollard introduce Sff’s Opening Night Film,...
- 5/30/2014
- by Press Releases
- Bollyspice
ABC telemovie Mabo and its two lead actors Deborah Mailman and Jimi Bani have scooped the best film and actor categories at the 2012 Deadly Awards.
The telemovie about Eddie and Bonita Mabo (played by Bani and Mailman), and their fight for indigenous land rights, was directed by Rachel Perkins (Bran Nue Dae, First Australians) and written by Sue Smith (Bastard Boys, Brides of Christ).
The television show of the year was awarded to Sbs series The Straits, which was set in.Far North Queensland and the Torres Strait, and followed the drug-smuggling Montebello family. The cast included Rena Owen, Jimi Bani, Firass Dirani and Suzannah Bayes-Morton and Aaron Fa.Aoso.
Indigenous feel-good movie The Sapphires, which has taken more than $12 million at the box office to date, was also recognised. The original Sapphires - Beverly Briggs, Naomi Mayers, Lois Peeler, Laurel Robinson and Tony Briggs - who wrote the original...
The telemovie about Eddie and Bonita Mabo (played by Bani and Mailman), and their fight for indigenous land rights, was directed by Rachel Perkins (Bran Nue Dae, First Australians) and written by Sue Smith (Bastard Boys, Brides of Christ).
The television show of the year was awarded to Sbs series The Straits, which was set in.Far North Queensland and the Torres Strait, and followed the drug-smuggling Montebello family. The cast included Rena Owen, Jimi Bani, Firass Dirani and Suzannah Bayes-Morton and Aaron Fa.Aoso.
Indigenous feel-good movie The Sapphires, which has taken more than $12 million at the box office to date, was also recognised. The original Sapphires - Beverly Briggs, Naomi Mayers, Lois Peeler, Laurel Robinson and Tony Briggs - who wrote the original...
- 9/25/2012
- by Brendan Swift
- IF.com.au
ABC indigenous telemovie Mabo posted a lacklustre audience of 544,000 viewers on Sunday night.
The multi-million dollar tale about about Eddie and Bonita Mabo (played by Jimi Bani and Deborah Mailman), and the fight for indigenous land rights, was directed by Rachel Perkins (Bran Nue Dae, First Australians) and written by Sue Smith (Bastard Boys, Brides of Christ).
Other recent indigenous films screened on the ABC have fared better including Perkins's Bran Nue Dae, which averaged 720,000 viewers in January last year, according to The Australian, while Warwick Thornton's Samson and Delilah was seen by about 1 million viewers when it first aired in 2010. However, Samson and Delilah was strongly supported by the ABC at an early stage of production, which allowed the broadcaster to skip the usual DVD release window, elevating its audience.
ABC managing director Mark Scott took to Twitter, saying: "I think #Mabo will grow a large, devoted audience over time - through iview,...
The multi-million dollar tale about about Eddie and Bonita Mabo (played by Jimi Bani and Deborah Mailman), and the fight for indigenous land rights, was directed by Rachel Perkins (Bran Nue Dae, First Australians) and written by Sue Smith (Bastard Boys, Brides of Christ).
Other recent indigenous films screened on the ABC have fared better including Perkins's Bran Nue Dae, which averaged 720,000 viewers in January last year, according to The Australian, while Warwick Thornton's Samson and Delilah was seen by about 1 million viewers when it first aired in 2010. However, Samson and Delilah was strongly supported by the ABC at an early stage of production, which allowed the broadcaster to skip the usual DVD release window, elevating its audience.
ABC managing director Mark Scott took to Twitter, saying: "I think #Mabo will grow a large, devoted audience over time - through iview,...
- 6/12/2012
- by Brendan Swift
- IF.com.au
Shooting has commenced on ABC1 series Redfern Now. The six-part series from Blackfella Films (Mabo, First Australians) will spend the next three months filming in and around Sydney.
The series, which is directed by Rachel Perkins (Bran Nue Dae), Catriona McKenzie (Satellite Boy), Wayne Blair (The Sapphires) and Leah Purcell (Black Chicks Talking). tells the stories of six inner city households whose lives are changed by a seemingly insignificant incident. It is the first drama project from the ABC's Indigenous Department to go into production.
The cast includes Deborah Mailman (Mabo), Dean Daley-Jones (Mad Bastards), Jimi Bani (Mabo) and newcomers Miranda Tapsell and Shari Sebbens (The Sapphires).
UK scriptwriter Jimmy McGovern (Accused, The Streets) collaborated with a group of Indigenous writers to pen the series.
Producer Darren Dale told If that Blackfella has already begun developing the show's second season. "It's such a wonderful project in that Indigenous writers have created this series with Jimmy,...
The series, which is directed by Rachel Perkins (Bran Nue Dae), Catriona McKenzie (Satellite Boy), Wayne Blair (The Sapphires) and Leah Purcell (Black Chicks Talking). tells the stories of six inner city households whose lives are changed by a seemingly insignificant incident. It is the first drama project from the ABC's Indigenous Department to go into production.
The cast includes Deborah Mailman (Mabo), Dean Daley-Jones (Mad Bastards), Jimi Bani (Mabo) and newcomers Miranda Tapsell and Shari Sebbens (The Sapphires).
UK scriptwriter Jimmy McGovern (Accused, The Streets) collaborated with a group of Indigenous writers to pen the series.
Producer Darren Dale told If that Blackfella has already begun developing the show's second season. "It's such a wonderful project in that Indigenous writers have created this series with Jimmy,...
- 5/27/2012
- by Amanda Diaz
- IF.com.au
Sbs today launched Sbs On Demand, a free video service with full episodes, films, clips and live streaming.
The On Demand video player features over 90 per cent of Sbs’s current prime time content and includes some of the network’s top rating programs including Immigration Nation, Go Back to Where You Came From and First Australians.
Viewers will also be able to stream live sporting events such as the UEFA Champions League, cycling events.
The platform has all the bells and whistles, social media share buttons and offers 1.5mb streaming rate. Users who sign up for an account can also subscribe to automatically have videos added to their favourites playlist and receive email notifications when new videos appear in their playlist.
Michael Ebeid, Sbs Managing Director, said: “Sbs On Demand has been developed as more than just a regular catch-up service – it’s a real step forward in evolution – a sophisticated yet simple-to-use,...
The On Demand video player features over 90 per cent of Sbs’s current prime time content and includes some of the network’s top rating programs including Immigration Nation, Go Back to Where You Came From and First Australians.
Viewers will also be able to stream live sporting events such as the UEFA Champions League, cycling events.
The platform has all the bells and whistles, social media share buttons and offers 1.5mb streaming rate. Users who sign up for an account can also subscribe to automatically have videos added to their favourites playlist and receive email notifications when new videos appear in their playlist.
Michael Ebeid, Sbs Managing Director, said: “Sbs On Demand has been developed as more than just a regular catch-up service – it’s a real step forward in evolution – a sophisticated yet simple-to-use,...
- 9/1/2011
- by Colin Delaney
- Encore Magazine
Matt Campbell, Sbs’s director of Television and Online Content will leave the network to be Managing Director of Shine Australia and New Zealand.
In a statement, Sbs Managing Director Michael Ebeid said, “I’m disappointed to see Matt leave Sbs after seven years and so much success but with his enviable track record of producing and acquiring great content for Sbs, it’s not surprising a great offer to join Shine came his way.”
Campbell leaves Sbs with recent successes in East West 101, First Australians, Immigration Nation as well as the successful documentary series and Sbs’s highest rating program this year, Go Back To Where You Came From. He also picked up local productions Wilfred and Rockwiz, and international programs Mythbusters and Top Gear.
“It’s bittersweet to be leaving Sbs at such an exciting time for the network with Michael’s arrival and fantastic, innovative projects...
In a statement, Sbs Managing Director Michael Ebeid said, “I’m disappointed to see Matt leave Sbs after seven years and so much success but with his enviable track record of producing and acquiring great content for Sbs, it’s not surprising a great offer to join Shine came his way.”
Campbell leaves Sbs with recent successes in East West 101, First Australians, Immigration Nation as well as the successful documentary series and Sbs’s highest rating program this year, Go Back To Where You Came From. He also picked up local productions Wilfred and Rockwiz, and international programs Mythbusters and Top Gear.
“It’s bittersweet to be leaving Sbs at such an exciting time for the network with Michael’s arrival and fantastic, innovative projects...
- 7/5/2011
- by Colin Delaney
- Encore Magazine
Encore spoke with the prolific Rachel Perkins about a career that started by chance and evolved into an everlasting passion.
Rachel Perkins is part of the Arrernte people from central Australia, east of Alice Springs. The daughter of Indigenous activist Charlie Perkins, she grew up in Canberra but didn’t necessarily dream of becoming a filmmaker. She just happened to be in the right place at the right time, when there was a lot enthusiasm for Indigenous people to be made a part of the screen industry.
After finishing high school in 1988 she knew she didn’t want to go to university. “It was the arrogance of youth,” she says. Perkins wanted to do something related to Aboriginal studies, and go to Alice Springs to learn more about the strong traditional culture of the area.
The method she chose to get there would change her life; Perkins found out about...
Rachel Perkins is part of the Arrernte people from central Australia, east of Alice Springs. The daughter of Indigenous activist Charlie Perkins, she grew up in Canberra but didn’t necessarily dream of becoming a filmmaker. She just happened to be in the right place at the right time, when there was a lot enthusiasm for Indigenous people to be made a part of the screen industry.
After finishing high school in 1988 she knew she didn’t want to go to university. “It was the arrogance of youth,” she says. Perkins wanted to do something related to Aboriginal studies, and go to Alice Springs to learn more about the strong traditional culture of the area.
The method she chose to get there would change her life; Perkins found out about...
- 3/29/2011
- by Miguel Gonzalez
- Encore Magazine
The Australian screen industry is full of talented and successful women, but this doesn’t mean gender imbalance is a thing of the past. Georgina Pearson writes.
Gender equality is an age-old debate; one that’s been analysed and pulled apart countless times before. Yet as women in the Australian screen industry continue to deliver on a global stage we must dispute its relevance – is there a significant gender imbalance within the industry, or has this argument become a moot point, questioned merely as a matter of principle?
When the list of films eligible for the Australian Film Institute Awards was announced last year, AFI CEO Damian Trewhella pointed out that eight out of the 19 titles were directed by women, arguing that “in an international industry where women are still significantly under-represented, Australia is heading in the right direction.”
And the Australian Subscription Television and Radio Association (Astra) followed closely...
Gender equality is an age-old debate; one that’s been analysed and pulled apart countless times before. Yet as women in the Australian screen industry continue to deliver on a global stage we must dispute its relevance – is there a significant gender imbalance within the industry, or has this argument become a moot point, questioned merely as a matter of principle?
When the list of films eligible for the Australian Film Institute Awards was announced last year, AFI CEO Damian Trewhella pointed out that eight out of the 19 titles were directed by women, arguing that “in an international industry where women are still significantly under-represented, Australia is heading in the right direction.”
And the Australian Subscription Television and Radio Association (Astra) followed closely...
- 3/23/2011
- by Miguel Gonzalez
- Encore Magazine
Rachel Perkins is the recipient of the Australian International Documentary Conference Stanley Hawes Award, for her contributions to the development of Indigenous filmmakers and the Australian film industry.
“Rachel’s films reach out to audiences with compelling Australian stories told from the heart. She combines her skills as a writer, director with a remarkable tenacity as a producer,” said the co-chair of the Aidc Board, Trevor Graham.
Perkins will receive the award during the opening ceremony of Aidc in Adelaide, on March 1.
The writer/director/producer began her career making documentaries at the Central Australian Aboriginal Media Association. She then worked at Sbs, ABC and as a consultant to the Australian Film Commission. Perkins has created projects from Blood Brothers to the acclaimed First Australians. She has also directed the features Radiance, One Night the Moon and Bran Nue Dae.
“Rachel’s films reach out to audiences with compelling Australian stories told from the heart. She combines her skills as a writer, director with a remarkable tenacity as a producer,” said the co-chair of the Aidc Board, Trevor Graham.
Perkins will receive the award during the opening ceremony of Aidc in Adelaide, on March 1.
The writer/director/producer began her career making documentaries at the Central Australian Aboriginal Media Association. She then worked at Sbs, ABC and as a consultant to the Australian Film Commission. Perkins has created projects from Blood Brothers to the acclaimed First Australians. She has also directed the features Radiance, One Night the Moon and Bran Nue Dae.
- 1/30/2011
- by Miguel Gonzalez
- Encore Magazine
Producers Sue Murray and Darren Dale have been appointed to the Board of Screen Nsw, while Geoffrey Atherden has been reappointed.
“Sue Murray commands tremendous respect in the film industry for her expertise in marketing, distribution and production. Darren Dale brings a wealth of production experience in the drama and factual, film and television sectors. Geoffrey Atherden will continue to contribute his expertise as a writer and advocate for the creative sector,” said Minister for the Arts Virginia Judge.Murray is the executive director of Fandango Australia (Ten Canoes); Darren Dale is a company director of Blackfella Films (First Australians, Redfern Now) and Geoffrey Atherden is the creator of Mother and Son.
The appointments will run from 1 January 2011 to 31 December 2013, and follow the recent appointment of Helen Wright as chairperson.
“Sue Murray commands tremendous respect in the film industry for her expertise in marketing, distribution and production. Darren Dale brings a wealth of production experience in the drama and factual, film and television sectors. Geoffrey Atherden will continue to contribute his expertise as a writer and advocate for the creative sector,” said Minister for the Arts Virginia Judge.Murray is the executive director of Fandango Australia (Ten Canoes); Darren Dale is a company director of Blackfella Films (First Australians, Redfern Now) and Geoffrey Atherden is the creator of Mother and Son.
The appointments will run from 1 January 2011 to 31 December 2013, and follow the recent appointment of Helen Wright as chairperson.
- 1/16/2011
- by Miguel Gonzalez
- Encore Magazine
It’s been four years since Encore published its Top 20 Directors and Producers list, and we felt it was time to compile a new, more comprehensive list that included professionals working across all areas – film, television and Tvc production – as well as the leaders and decision-makers that determine the direction of the industry.
Instead of having a limited list of panellists, we consulted with the main agencies and organisations, and also asked our readers to nominate their candidates. We ended up with a list of more than 200 screen industry professionals, and deciding the final 50 was indeed a difficult task. Of course, some other very influential and successful people didn’t make the final cut, but there were only 50 spots and too many talented men and women!
We hope you’ll enjoy – or not, and if so, debate it passionately – the selection of what will become our annual Power 50 list.
1. Christopher Mapp...
Instead of having a limited list of panellists, we consulted with the main agencies and organisations, and also asked our readers to nominate their candidates. We ended up with a list of more than 200 screen industry professionals, and deciding the final 50 was indeed a difficult task. Of course, some other very influential and successful people didn’t make the final cut, but there were only 50 spots and too many talented men and women!
We hope you’ll enjoy – or not, and if so, debate it passionately – the selection of what will become our annual Power 50 list.
1. Christopher Mapp...
- 6/22/2010
- by Miguel Gonzalez
- Encore Magazine
In part three of our series on the future of Australian TV, Encore spoke with Bruce Meagher, director of strategy and communications for Sbs.
The public broadcaster has been under attack for its limited audience reach, but according to Meagher, Sbs is now more relevant than ever, if Australia wants to avoid the creation of ‘digital ghettos’.
Encore: How can the digital multi-channels help Sbs fulfil its objectives as Australia’s multicultural voice amongst the broadcasters?
Bruce Meagher: We certainly see some great opportunities with the multi-channels.
We already feel like a narrowcaster or a niche broadcaster in some ways, particularly in relation to language content that we broadcast. We do two things: one, we appeal to the community that speaks that language; and secondly, we introduce other Australians to different cultures.
The limitations of having one channel over the years meant that we haven’t been able to show...
The public broadcaster has been under attack for its limited audience reach, but according to Meagher, Sbs is now more relevant than ever, if Australia wants to avoid the creation of ‘digital ghettos’.
Encore: How can the digital multi-channels help Sbs fulfil its objectives as Australia’s multicultural voice amongst the broadcasters?
Bruce Meagher: We certainly see some great opportunities with the multi-channels.
We already feel like a narrowcaster or a niche broadcaster in some ways, particularly in relation to language content that we broadcast. We do two things: one, we appeal to the community that speaks that language; and secondly, we introduce other Australians to different cultures.
The limitations of having one channel over the years meant that we haven’t been able to show...
- 5/5/2010
- by Miguel Gonzalez
- Encore Magazine
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