An Apple ad? You people shouldn't forget that Modern Family is solely based on United States' family structure, and basically everyone uses Apple devices there. You're the odd one out if you are using anything else. Also Apple provides free devices to whole Hollywood so here we are. The episode was fast paced, nostalgic in these times and it suited the storyline well (although I must admit it was hard to keep up at times.) I like unique experiments like this, especially when they are nicely executed.